Bloom Social
Ads that belong here.
Not just cafés. Fashion, wellness, travel, entertainment, apps, events — the same brand mix you see on dating apps, in a queer Australian and New Zealand community feed. Reviewed for brand fit before anything goes live.
Who it's for
Think Tinder & Bumble brands — not only High Street.
Dating apps usually sell native cards and short video between swipes. The brands that show up are lifestyle-led: fashion and beauty, wellness and fitness, travel and stays, entertainment, food & drink, apps and services, events and experiences — plus local venues. Bloom is the same idea for a queer Australian and New Zealand audience: in-feed photo or video that feels like the product, not a random banner.
- Fashion & beauty
- Wellness & fitness
- Travel & stays
- Entertainment
- Food & drink
- Apps & services
- Events & experiences
- Local venues
- Community orgs
If it aligns with Bloom's brand and passes approval, we can run it — whether or not you're a café.
How it looks
Venue, brand, or video.
Members see a full-bleed sponsored unit in Discover — same treatment for a listed venue or a brand campaign. Listed venues also get Top Spot for the package days.
Coffee that loves you back
Rainbow Roasters
Fitzroy, VIC
View venueListed venue
First-date energy, sorted
Northside Studio
Fashion · Australia
Shop the dropBrand / lifestyle
Weekend away, just you two
Coast & Co. Stays
Travel · NSW
See staysVideo creative
Pricing
Listed partners pay less. Brands pay more.
Approved Bloom listings on Pro or Elite (any category — café, clinic, florist, gym, retailer…) get community self-serve rates. Fashion, travel, apps, agencies, and anyone without a listing buy brand rates — fixed and human-approved, priced for audience access rather than a directory pin.
Listed on Bloom
Pro or Elite listing · self-serve · days start on approval
| Format | 7 days | 14 days | 30 days |
|---|---|---|---|
| Photo | $15 | $35 | $59 |
| Video | $25 | $55 | $89 |
AUD · includes Discover creative + Top Spot
On Starter? Listing is free. Upgrade to Pro to run ads at listed-venue rates.
No venue listing? Create an advertiser account and run ads without one.
Brands & non-listed partners
Custom placement · enquiry · higher minimums
| Format | 7 days | 14 days | 30 days |
|---|---|---|---|
| Photo | $79 | $149 | $249 |
| Video | $119 | $219 | $349 |
From · AUD · campaign packages quoted after creative review
How does this compare?
Dating apps sell native cards and short video between swipes — Domino's, Crest, sports teams, fashion, wellness, travel. A meaningful Instagram boost in Australia or New Zealand often runs about $5–$20 a day with guesswork targeting. Niche dating-app inventory is usually CPM or agency minimums.
Bloom listed-partner packages from $15 for 7 days stay community-friendly. Brand rates are higher because you're buying the same curated queer AU & NZ audience without a listing — clearer than an open auction, still human-approved.
Brand fit & approval
Paid placement is a privilege. We only run ads that feel safe and on-brand. Payment does not guarantee go-live — rejected creatives are refunded where payment was taken.
- Respectful of LGBTQ+ adults — no hate, fetishisation, or exploitative framing
- Honest creatives (real venue / product / offer — no bait-and-switch)
- Safe for a mixed community feed (no graphic sexual content, scams, or spam)
- Australia / New Zealand focus preferred; we may decline ads that don’t fit Bloom’s values
- Every paid placement is reviewed by Bloom before it goes live
Enquiry
Tell us what you want to run.
Brands, agencies, organisers, and non-listed partners — send this and we'll come back with options that fit Bloom.